Mcdonalds

Unwrapped

What did you get?

What did you get?

Situation

  • App usage is high, Rewards usage is low

  • Everyone wants to share snippets of their personality online, no matter the category

  • Think: Spotify Wrapped, Buzzfeed quizzes, Costar

Solution

Create a Good looking data activation Unwrapping your McDonald’s personality and reward those who for used MyMcDonald’s Rewards

Hand-drawn animation

MobilE UI and Copy

DIGITAL ASSETS using Womp3D (for the first time!)

Social created using AI

Next

DDB SF