MAKE YOUR AL

+

MAKE YOUR AL +

Situation

Social media algorithms lend to ECHO CHAMBERS AND A mass radicalization of dad-aged men.

Solution

Personify DadS’ toxic feeds in the form of someone he’ll be unable to resist – their daughters’ new partner.

Meet Al.

Roles:

  • Art direction

  • creative concept

  • production

  • copywriting

Hi AL. 
With a questionnaire for daughter’s about Dad’s media habits and the power of generative AI, we’ll create a video of daughters’ new beau chatting her up to send out to Dad.
AL will begin to say borderline offensive and polarizing comments Dad’s probably heard before, depending on the input. Some things you might hear AL say: 
  • “If we’re gonna stay together, you need to recognize me as alpha.” 
  • “Ye made some points.” 
  • “That’s Deep State thinking, don’t be such a liberal sheep. 
We’ll partner with media company AllSides to put out the generator, which aims to  fight online echo chambers and political divide.   

full deck if you’re crazy

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